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11 Dec 2009
Zapf Creation To Launch New Disney Princess Large Doll range.
- Disney Princess play dolls available throughout Europe from fall 2010
Roedental, December 11, 2009 - Zapf Creation AG today announced that it is to launch a new range of large dolls for Disney's popular Disney Princess and will market them throughout Europe.
Zapf Creation, Europe's leading manufacturer of play and functional dolls, will present these new high-quality Disney Princess dolls and beautiful accessories for the first time at the Nuremberg Toy Fair in February 2010. One of the highlights is a new Disney Princess Toddler based on Disney's forthcoming film "Rapunzel", which will launch in cinemas across Europe in time for Christmas 2010. The Disney Princess Large dolls from Zapf Creation will be in stores in fall 2010.
Zapf Creation entered the licensed products market in September 2009 when it acquired the worldwide marketing rights for girls' toys associated with the children's bestseller "Lilli the Witch." Around 30% of all toy revenues in Europe are achieved with licensed products.
José Antonio Santana, Management Board Member for Marketing and Product Development of Zapf Creation AG: "Disney Princess is one of the most promising licenses in the field of girls' toys and with Zapf Creation's core competencies: innovative designs, high-quality production, and imaginative and effective marketing, we are very excited about bringing this Disney Princess large doll range to market. This is a good basis for positioning Zapf Creation as an internationally successful provider of girls' toys."
Further information:
Frank Elsner/Jens Heinen
Frank Elsner Kommunikation für Unternehmen GmbH
Tel.: +49 (0) 54 04 - 91 92 0
Fax: +49 (0) 54 04 - 91 92 29
Zapf Creation AG is Europe's leading manufacturer of play and functional dolls with accessories. Among Zapf Creation's best known brands are Germany's best-selling functional doll BABY born®, 15 million of which have been sold worldwide since 1991, plus Baby Annabell® and CHOU CHOU. All branded play concepts share a high standard of design, quality, safety and play value. Headquartered in Roedental, Germany, Zapf Creation was founded by Max Zapf in 1932 and went public in April 1999 (ISIN 0007806002). For further information, please visit: www.zapf-creation.com.
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